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The most popular designs in his early product line expressed feelings using rhymed verses and flowery Victorian artwork.
Shortly after his arrival in America in 1905, Jacob moved to Cleveland, Ohio, and became a jobber of post cards - a popular item of the times - buying the cards from German manufacturers and selling them to local merchants.
To start his business, Jacob borrowed from a local bank to buy a supply of penny postcards, which he sold to drug stores, novelty shops and confectioners.
Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately billion, and its products can be found in retail outlets domestically and worldwide.
While today, the company helps millions of people worldwide stay connected and celebrate life's special occasions, it all started with and the dreams of one determined young man.