Unless gay bars are your thing, dating is a game of guess and check; knowing who is gay, let alone who is single and interested in more than friendship, can be quite a challenge.
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Once hailed as revolutionary, they now live on only in the Internet Archive: Brenda, Girl Dar, Our Chart (yes, like the one from “The L Word”), Qrushr, Wing Ma’am. Dattch, a mix of the words “date catch,” was founded by Robyn Exton in 2012 after a cursory look at what dating apps were available for lesbian, bisexual and bi-curious women.
“They were all, like, trying to get people to sign up by showing these images of 50-year-old women holding hands and walking on the beach or women who were clearly porn stars — like a man’s idea of what a lesbian looks like,” she said in a recent interview.
Some have said Tinder is the closest thing to a Grindr for straight people.Already throughout the UK, Ireland and six cities in America, Robyn and Her have now moved over to San Francisco with plans for her team soon to join her and continue their world domination in the world of lesbian dating.I used to work in a marketing agency with a brand consultancy, working on strategy and identity for different brands, I ended up here because one of my clients has a dating business and I got really interested in the space and learnt about it. We hired some freelancers and then we were just working on the evenings and weekends and it kind of got more interesting to me and the opportunities got better.Then we launched it in LA and New York, over time we realised dating didn’t address the needs of women in the way that women really wanted to meet each other.The way we want to meet each other is really different, it has a much more social dynamic to it, we often need something to start talking about so we put a lot of the social elements into the product. We release it city by city and we’ll do a marketing push in each city so we’ll probably spend about ,000 on marketing in total.