It's no surprise there are a number of websites emerging and profiting from these "mutually benefiting" relationships.
The "successful older man" seeking "young attractive female" is common place.
There have been many studies conducted exploring the reasons behind older men dating younger woman.
One of them published in the journal Evolutionary Psychology, looked at 400 romantic ads in the Swedish newspapers Göteborgs-Posten and Aftonbladet and on the websites Spraydate and Of a total of 97 men who mentioned age in their ads, only three were looking for an older partner — among men aged 40 to 59, only one out of 67.
(I talk about this more in my book, .)This is a need that is different for men and women at different stages in their lives.Robin Stanton supposes her appreciation for younger men was honed during the feminist revolution.Growing up in Ohio in the 1950s, she married her high school sweetheart at age 22.Young adult women typically have more of a need for connection.While they will create careers, they also want to eventually create a family.